What We Do

Three ways I help you grow

One strategic lead across strategy, digital and AI.

Most healthcare businesses that aren't growing assume they need more marketing, or more leads. In my experience, that is rarely the whole story. The real gap is usually further back, in positioning, in the evidence, in how the pieces connect. It takes someone who can see all of it at once to fix it. That's what I do. I work across three areas that most founders have to source separately. You can engage any one of them on its own, or have me carry the thread across all three, so nothing gets lost in translation between a strategist, an agency and a vendor who've never spoken.

Three connected areas

Strategic Marketing

Positioning, evidence and value story, messaging, and the growth engine behind them. The thinking that everything else is built on.

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Digital Marketing

Websites, SEO and content that convert - built for healthcare's scrutiny, not generic best practice.

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AI Implementation & Governance

Put the right AI systems to work and demonstrate that they are safe, compliant and trusted to ISO/IEC 42001.

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One thread, start to finish

Each of these stands on its own. But they compound. Your positioning shapes your website. Your website feeds your growth engine. Your growth engine determines which AI systems you could benefit from. And everything is held to the same standard of scrutiny and discipline. Hire three firms and you spend your time being the translator between them. Work with me and that job disappears, because it's one person, carrying one thread, accountable for the whole.

Who I work with

Healthcare start-ups, founders and clinics: at the early and growth stages, in preventative medicine, longevity, digital health and midlife care. If you're doing serious work and want it held to the standard the system demands, my services are built for you.

Not sure where to start? That's the first conversation.

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