You're building better healthcare.
I help you prove its value.
What you'll achieve
Confidence
Know that you're asking the right questions, sharpen your business model and focus on the right opportunities. Get a story you can stand behind in front of investors, payers and partners.
Control
Reduce risk by testing your assumptions, developing your evidence base and building a sustainable growth engine for consistent results.
Consistency
Gain the systems, language and accountability needed to achieve bite-size results that build into big-picture outcomes.
The impact of healthcare marketing
What You See
What the System Buys
The rigour of a big firm,the focus of one person who's all in.
Most healthcare founders have a joining-up problem — a strategist in one place, a website agency in another, an AI vendor somewhere else, and a clinical team that speaks a different language to the commercial team and the board. Most of their energy goes into holding the thread between them.
Very few people sit at the intersection of preventative healthcare, academic rigour, strategic marketing and cutting-edge agentic AI engineering. I do.
I've spent years inside the institutions you're trying to win over — the NHS, Big Pharma — whilst working at one of the world's leading healthcare consultancies. I bring that same quality of thinking and delivery to smaller teams, where every decision carries more weight and there's no budget to waste. Strategy, digital, AI — under one roof, led by one person who stays accountable for how they fit together.
This is for healthcare start-ups, founders and clinics — people with big ideas making bold moves, who need a team player who matches their standards and ambition. You bring the science and the vision, I turn them into a clear commercial strategy, joined-up execution, and a business ready to grow.
What We DoStrategic Marketing
Your value story and market positioning, and the growth engine beneath them. The thinking everything else is built on.
Digital Marketing
Websites, SEO and content that are evidence-led and demonstrate your value to the market.
AI Implementation & Governance
Put AI to work safely and responsibly, and demonstrate it's governed and delivered to ISO/IEC 42001 standards.
The bridge between your work
and the system
I sit in the space between clinicians and scientists, product and commercial teams and payers and providers - turning specialist language, ideas and data into stories and healthcare marketing strategies that make sense on all sides.
With a PhD in Neurogenomics as my foundation, my path has run through technology transfer, big pharma, the NHS and a global healthcare advisory firm, and into building and supporting healthcare start-ups and clinics focused on longevity, preventative medicine and digital health.
Leveraging this unique blend of academic, industry and healthcare consulting experience, I've built a track record of driving innovation, transformation and sustainable growth for my clients.
More About MePeople building better health already trust this work
Still wondering if this is right for you?
I'm not sure if my work is 'big' enough yet for this.
My clients are amazing visionaries. If you're a digital health founder, a preventative or longevity clinic or a small team testing something new in the healthcare space, what matters most is that you care about doing good work and want it to stand up in the real world. If you're serious about making your solution clearer, stronger and more sustainable, my healthcare consulting is designed for you.
Do you only help with strategy, or do you support execution too?
Both — I don't believe in strategy without delivery. My work spans three connected areas: strategic marketing (positioning, value story, growth), digital marketing (websites, SEO, content — with UWP Group), and AI implementation and governance (with USM Systems). You can start with one, or have me join them up. Either way, one person stays accountable for the whole picture.
Will you understand my specific niche?
Most of my clients sit somewhere across preventative medicine, digital health, longevity and products/services for older adults. I work at the intersection of root-cause, preventative thinking, health economics and the practical realities of designing solutions for an ever-evolving healthcare system. You bring your niche expertise; I help make it legible and compelling to the outside world.